Who PUK?

Why PUK?

When all is constantly changing, you need to be prepared for everything. With the determination to come up with a truly new idea every time. Through agile processes. With teams that are re-assembled to fit each task. With the pleasure that comes from always being ahead of the wave. New is normal.

What's PUK?

There are three areas of focus at PUK. Three ways to enrich the relationship between brands and humans. Together they make up everything a brand needs for a coherent appearance.


Specifying how humans and brands meet. Shaping the contours that make a brand relevant, believable and distinct. Making a clear statement in a way that‘s never been seen before. Providing orientation while selling.


Uncovering a shared passion between humans and brands. Cultivating and sharing this topic. Being a helper, advisor and an authority in life’s questions. In the long run, affixing humans to a brand.


Facilitating the conversation between brands and humans 365 days a year. Helping brands to remain spontaneous and alive. Creating enthralling, immersive brand experiences, as is only possible in the digital realm. And sometimes simply being useful.

PUK Tools

PUK Milestones


New clients were acquired, including Deutsche Bank, Kühne, RIMOWA, uvex and Bärenmarke. PUK had more than 200 employees. Diether Kerner, Mike John Otto and Andreas Müller-Horn joined the management team.


With 170 employees, PUK had outgrown its location, moving to the former customs office in HafenCity. Torben Hansen and Hartwig Keuntje were named HORIZONT Agency Men of the Year.


PUK significantly expanded the content segment with publisher Wolfgang Block. The results spoke for themselves: customer magazines and digital content for Telekom, NEFF and E WIE EINFACH, as well as lifestyle magazines BLONDE and GolfPunk.


PUK surpassed the € 10 million gross income threshold and 100 employee mark. The Telekom sustainability campaign caused a sensation throughout Germany.


With T-Systems, RWE, A-ROSA and NKL, PUK had grown to 90 employees. For the first time, the agency developed an entire brand, from the name to the campaign: the new gas and electricity supplier E WIE EINFACH.


PUK had grown to 60 employees and needed to relocate to new offices. A former paint factory in Hamburg-Ottensen provided their new home.


PUK acquired multiple global brands: Jägermeister, Gelbe Seiten, Tetra Pak and Lamborghini, with sensational campaigns soon to follow for these clients.


PUK was named Rookie Agency of the Year. The campaigns for the initial clients as well as growth to €5 million gross income and 38 employees won over the jury.


Dominik Philipp and Hartwig Keuntje founded PUK with twelve employees. The company was located inside former parish rooms in St Pauli. The starter kit comprised the global Audi literature account, the soon-to-be legendary Astra campaign and Minolta. Torben Bo Hansen soon joined the agency as the third Executive Director.